About In The Field AI.

Hi, I'm Juliet Patrick, and I've spent years running small businesses in the real world. Not from an office, but hands-on and right in the thick of it. First came a marquee hire business, then a horse rug cleaning business. Both were built from scratch and both were eventually sold for a profit.

So I know exactly what it's like to spend the day out there doing the work, then come home to an evening of chasing invoices, booking jobs, answering emails and trying to keep all the plates spinning. And like most sole traders and microbusiness owners, I was always looking for ways to work smarter when there was no budget for working bigger and no time for working harder.

If that sounds familiar, you're in good company.

I started In The Field AI because I got fed up. Every piece of advice about AI, productivity and business systems seems to be aimed at companies with IT departments and fat budgets, and us freelancers, sole traders and microbusiness owners are, as usual, an afterthought. We're used to being poorly served by software companies, business advice services, and the government while we're out here doing the work and keeping the economy ticking over. Well, nobody was building anything for us, so I decided to.

I don't want to turn anyone into a tech expert and I'm not here to preach about the glories of AI. I just want to help people like you save time, reduce stress and run your business more efficiently using a mixture of common sense, simple systems and affordable AI tools.

I've written a book, In The Field AI: A Practical Field Guide to AI for Sole Traders and Microbusinesses, and I created this website to share what I've learned from starting and running businesses myself. You'll find practical blog posts, downloadable templates and straightforward advice all written in plain English and all designed to fit around real life. No Silicon Valley hype, no jargon, because AI isn't the destination. It's just one tool in the toolbox.

So whether you're drowning in admin, your marketing feels like shouting into the void, or you just want calm and controlled instead of running to stand still, you've come to the right place. A few simple changes can go a long way. Let's find them together.